Sun World expands footprint in Egypt and Italy
Sun World International LLC (Sun World), the global fruit genetics and licensing company, today announced it has granted six additional licenses to Egyptian table grape grower/marketers, bringing the total Egyptian licensees to seven. Two new Italian table grape grower/marketers have also been appointed as part of the company’s strategy to extend its reach in these high-potential gateway markets, bringing the total Italian licensees to ten.
One of the primary motivations for this expansion is to satisfy the growing market demand for newer and improved table grape varieties for the fresh market globally. The expansion also reflects the transition taking place in these regions as public table grape varieties are replaced by superior proprietary varieties, such as those Sun World breeds at their Center for Innovation in California. Having an expanded portfolio of innovative table grape varieties will give the new licensees greater acces