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From 7K To 111-Crore Business: This Is How Baggit’s Nina Lekhi Did It All
by Shraddha Kamdar | May 4, 2021, 12:44 IST
What started as an activity to keep her busy in a dropped academic year soon turned into an all-consuming passion to offer women the bags they need. NINA LEKHI, MD and Chief Design Curator, Baggit, shares her ideas
Nina with Baggit’s brand ambassador, actor Shraddha Kapoor. Image courtesy: Nina Lekhi
A few pages into her autobiography
Bag It All, I was hooked. It was the life she had led and turned around that did the magic. At 17, faced with academic failure, Nina Lekhi, now MD and Chief Design Curator, Baggit, had to prove her mettle and rebuild her self-esteem. She used her dropped year at college to buy canvas in bulk, and create bags to sell to college students. That is how, with a borrowed sum of Rs 7,000 from her mother, she started Baggit in 1985. The name was inspired by Michael Jackson’s popular ’80s song