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The power of narrative foresight to reframe reality through brands, media and the stories we consume

This is part one of a two-part article. Essayist Anaïs Nin famously said: “We don’t see things as they are, we see them as we are.” Although this may

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Social justice and brands: the good, the bad and the ugly of a narrative oscillating between rightful overcorrection and total madness

Social justice and brands: the good, the bad and the ugly of a narrative oscillating between rightful overcorrection and total madness
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The power of narrative foresight to reframe reality through brands, media and the stories we consume

that can help us rearticulate the future Certain emotions, such as feelings of empathy, gratitude and awe – evolved to help manage social relationships with others and orient humans to a world that is bigger than ourselves – without needing to overtax resource-intensive, rational thought processes. These emotions also help delay the need for instant gratification or reward, being essential to the evaluation of simulated possible futures, and can be geared toward long-term thinking and long-term behaviour change. Transgenerational empathy, for example, can help us make decisions that impact us for the better both today and for generations to come by reducing the immediate impulse of taking the easy way out. This may include having that difficult conversation today rather than letting the underlying discontent fester for days or even decades. But, for all its power, empathy is also fragile, with people finding it difficult to empathise with those who differ from them politicall

United kingdomUnited statesNoord hollandJoshua wongJames lovelockDonald trumpArnold toynbeeSophia bazileNarendra modiGreta thunbergJohn bodnarSohail inayatullahMalala yousafzaiEmiliana simon thomasSusann rothUniversity of berkeley greater good science centre