Lubrizol launches new nature-derived rheology modifier for hair care
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Lubrizol Life Science - Beauty (LLS Beauty) brings new hair care solutions to consumers with Kelco-Care diutan gum, a sustainable, nature-derived efficient rheology modifier ideal for conditioners, treatments and hair color.
Kelco-Care diutan gum is a naturally derived and readily biodegradable rheology modifier with thickening and suspending capabilities that can impart protection and repair benefits to hair fibers even at low use levels and boosted with added salt. According to LLS Beauty, it also has film forming capabilities “
with excellent conditioning benefits that give a nice, silky sensory experience to the hair with no drag or stickiness.”