The two lifelong friends from Florida never sought the limelight, but then they built a multi-million-dollar empire selling digital art and people wanted to know who they were. Under the pseudonyms “Gargamel” and “Gordon Goner”, they created the “Bored Ape Yacht Club”, a collection of 10,000 cartoons of apes with various hairstyles and outfits.
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PARIS, Feb 19 The two lifelong friends from Florida never sought the limelight, but then they built a multi-million-dollar empire selling digital art and people wanted to know who they were. Under the pseudonyms “Gargamel” and “Gordon Goner”, they created the “Bored Ape Yacht.
The two lifelong friends from Florida never sought the limelight, but then they built a multi-million-dollar empire selling digital art and people wanted to know who they were. Under the pseudonyms "Gargamel" and "Gordon Goner", they created the "Bored Ape Yacht Club", a collection of 10,000 cartoons of apes with…
The two lifelong friends from Florida never sought the limelight, but then they built a multimillion-dollar empire selling digital art and people wanted to know who they were.
Under the pseudonyms “Gargamel” and “Gordon Goner,” they created the “Bored Ape Yacht Club,” a collection of 10,000 cartoons of apes with various hairstyles and outfits.
They sell these images as non-fungible tokens (NFTs), and it is now hard to get one for less than US$280,000, thanks partly to celebrity endorsements from the likes of Paris Hilton to Serena Williams.
US news outlet BuzzFeed did some sleuthing earlier this month and uncovered their true identities