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Our Community: $100,000 donation from Peninsula Co-op for Blue Love Campaign

From left to right, Lindsay Gaudette, marketing and community relations, Peninsula Co-op; Chris Forester, executive director, Connections Place; Mark Breslauer, CEO, United Way Greater Victoria; and Heather Skydt, marketing and communications, United Way Greater Victoria. They’re holding numbers and hearts to represent a $100,000 gift from Peninsula Co-op to kick off the Blue Love Campaign, at Peninsula Co-op Gas Centre on the Pat Bay Highway. [Darren Stone, Times Colonist, April 2021] The United Way of Greater Victoria has launched a campaign to help people across Vancouver Island looking for mental-health support as they deal with the COVID-19 pandemic. The Blue Love Campaign has been kicked off with a $100,000 donation from Peninsula Co-op, in which the company will match all money raised up to the $100,000 level. The overall goal is to raise $1 million by the end of the year for services like counselling, peer support and outreach.

United Way hoping to raise $1M for mental health supports on Vancouver Island

  VICTORIA Generous donations have been fuelling United Way s drive to raise $1-million for mental health supports on Vancouver Island. The United Way of Greater Victoria (UWGV) has launched its Blue Love Campaign aimed at providing more services for Vancouver Islanders seeking mental health and support. The campaign aims to raise $1-million for counselling, peer support and outreach services by the end of 2021 for those dealing with mental heath challenges. A generous $100,000 donation from Peninsula Co-op helped kick off the fundraiser on Thursday during an event at one of the company’s gas stations near Victoria. For every dollar raised, Co-op will match those dollars up to $100,000, according to Lindsay Gaudette, the director of marketing and community relations for Peninsula Co-op.

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