As the podcast industry faces difficult challenges globally, particularly in terms of monetisation and profitability, we explore how APAC podcasts can still appeal to advertisers.
Details 17 December 2020
Amidst the pandemic-hit year, William Grant & Sons, which is the creator of premium spirit brands such as Glenfiddich, The Balvenie, Hendrick’s Gin and Monkey Shoulder, had an eventful year as it fought to pivot its operations and keep business afloat. The spirit company has quick to take action to counter changing consumer behaviour, and its Singapore counterpart tapped on the virtual space to continue marketing its brands to consumers who faced social restrictions and are spending more time indoors. William Grant & Sons also stepped up during the global crisis and gave back to the community by diverting its technology and skills to help produce hygiene products and protective gears.