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The Drum | Sonic Branding Simplified: Top 3 Tips For Brands To Create Super Sonic Experiences

Find out how to increase consumer engagement, memorability, and purchase intent with sonic branding: your brand's distinct musical sound.

The Mammoth Meatball Is Here To Save The Planet! Via Wunderman Thompson Benelux

The 4 essential ingredients of high-performing audio ads

The 4 essential ingredients of high-performing audio ads
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Beauty brand s pore obsession inspires a pore care line

One of Benefit Cosmetics’ flagship products is the Porefessional Face Primer, which helps makeup stay put and blurs the look of pores. Along with Benetint, Porefessional was my entry product into the brand. I used it not only as a primer but also to retouch over makeup. The latter is…

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