BANGKOK: Thailand’s tourism authority has announced a plan to organise Songkran celebrations across the country and the agency now anticipates B18 billion in revenue from both Thai and foreign touri
The Tourism Authority of Thailand (TAT) expects the Songkran holiday to generate total revenue of 18.5 billion baht, with domestic trips exceeding the 2019 level based on pent-up demand.
Airports of Thailand (AOT) expects about 2.37 million passengers, both domestic and international, to pass through its six airports during the Songkran holiday next week, an increase of 137% on last year.
Thailand’s Songkran marks the Thai New Year and has become famous for its mass water fights. The celebrations have their dark side, from dirty water causing illness, to groping, to drink driving deaths.
Consumer spending could rise 17% to 125 billion baht, a four-year high, during the upcoming Songkran holiday as the economy and tourism gather steam, according to the University of the Thai Chamber of Commerce (UTCC).