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Logitech Celebrates Creators Shaping Music Today With First-Ever Song Breaker Awards
Award show hosted by Sienna Mae Gomez and Larray, featuring Lil Nas X and 24kGoldn on March 13
Logitech, in collaboration with TikTok, announces the Song Breaker Awards, which recognizes groundbreaking creators who are influencing pop music today through dance challenges, memes and trends that they ve started and shared on social media, especially on TikTok, over the past year. The Song Breaker Awards show will stream on TikTok on March 13, 2021 and is hosted by Latinx TikTok Trailblazer Sienna Mae Gomez and social media triple threat Larray, featuring two-time GRAMMY award winner Lil Nas X. The show will also feature a special performance by rapper and songwriter 24kGoldn.
Computer accessories and software maker Logitech has launched a first-of-its-kind awards show called the Song Breaker Awards, which will recognize native TikTok creators who are shaping popular music as we know it. Hosted by TikTok phenoms Sienna Mae Gomez and Larri 'Larray' Merritt, the event is slated for March 13 at 8 pm ET, streaming live on TikTok on Logitech’s channel, as well as Gomez’s and Merritt's. The stream will feature appearances by Lil Nas X and rapper-songwriter 24kGoldn. The Song Breaker Awards, airing ahead of the Grammys, will recognize creators whose dance challenges, memes, and other TikTok content have made the largest impact. A recent report authored by TikTok, for instance, found that nearly 90 songs that trended on the platform last year climbed the Billboard Top 100 charts, while more than 70 artists who rose to renown on the platform subsequently nabbed major label deals. Nominees for the event include Avani Gregg, Brian Esperon (who c