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Sonesta Reintroduces The James As A Lifestyle Brand

Sonesta International Hotels Corporation (Sonesta) today announced the expansion of its global development strategy to include The James brand as part of the Sonesta Franchise portfolio in the U.S. and in Latin America, offering franchisees a high-end lifestyle option in top urban and resort destination markets.

SONESTA REINTRODUCES THE JAMES AS A LIFESTYLE BRAND

Nameless No More: Famous Yet Nameless Campaign Aims To Make Historic Sonesta International A Star Boldly Driving Awareness Across New Travelers

Sonesta International Hotels Corporation (Sonesta) today dropped its first and travel industry disrupting new campaign: “Famous Yet Nameless.” The integrated campaign, which will roll out in four phases, marks Sonesta’s first significant effort to continue building name recognition as the brand has quickly become the eighth largest hotel company. Consumers can directly enjoy the company’s commitment through reinvigorated brand like The James, A Sonesta Lifestyle, and new ones that allow travelers to truly value what matters in their travel: Sonesta Essential.

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