Packaging Substrate / Materials: Can, Paper
Printing Process: Offset printing Company specialized in the distribution and marketing of canned seafood products. The concept of the packaging is based on the metaphor that refers to the optimistic or pessimistic reflection of a glass half full or half empty of water. This experiment aims to bring us closer to the particular vision of the events that occur in our daily lives, and to place us in front of our own vision of all the things that happen to us. But, in the end, it doesn t matter how you see the glass as long as you reflect on how it is, because in the end every vision is equally correct. The glass seems to be half full as well as half empty and it only depends on the moment in which this reflection is valued.
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Printing Process: Digital printing Be Wine My Friend is a set of labels created for a handcrafted wine as a gift to Barceló studio customers to thank them for their trust. The naming is a creative wink through the social phenomenon be water my friend as it metaphorically reflects the adaptation and flexibility characteristic of the studio, as well as, communicatively reinforces the value of the connection with the client. The shapes of this design represent the client s name through an alphabet of basic geometries organized in a flexible grid that makes all of them look alike but unique at the same time. The same DNA for variable versatility.