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When to expect major Apple deals - Key dates Don t forget, there are several key points in the year when you re more likely to save on Apple devices – especially given Apple hardly holds sales of its own. First up: When Apple has its next event. We expect this might be 16 March, 2021. As with past events, Apple is likely to announce new devices and upgrades, which means 2020 s devices will start seeing a price decline.  Apple Back to School Sale US/UK - Apple may have started its Back to School sale in Australia, South America and Asia, but we re still expecting the UK/US sales to begin – which will likely be around June or July. Student and staff in higher education can expect to get a free pair of AirPods with Mac or iPad purchases if Apple repeats the offer in the UK and US markets.

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