Centara Hotels & Resorts, Thailand s leading hotel operator and Chiangmai Riverside Plaza Hotel Co., Ltd. announce the signing of a Hotel Management Agreement (HMA) for Centara Riverside Hotel Chiang Mai. Senior management teams from the two companies officially executed the agreement at a signing ceremony held at Centara Grand at CentralWorld recently. The latest signing is the first following the announcement by Centara of its bold expansion plans, which will help the group reach its goal of becoming a top 100 global hotel operator within five years. Located next to Ping River close to the Old Town, the existing 27-storey hotel will be rebranded Centara Riverside Hotel Chiang Mai from 1st April 2022 onwards.