running, which then means there s not as much spacej for some of the other ads. that kind of can - push up prices, but then when that demand goes away, the prices go down. and the last election cycle that we had in the us - was purely during covid, - whereas this was the first time there was an election when it was the presidential election. this was the first election i cycle where we were in this new world, where somej of the advertising spend that had sort of gone away. when everyone was working from home and sort of| staying at home during lockdown has come back. and that has had an impact on digital first businesses like mine. but then. anyways, i m saying, - lot of different things were impacting on what we re doing. what we definitely saw during this period, - it re emphasised why we wanted to invest in our own platform, i our own app and our own website and getting users on that, - because our number one platform for distribution is snapchat -
of some of our content, because most of our audience is reaching us through - social media platforms, who - in many ways dialled down some of the news distribution - because they were worried about fake news and things like that. there s changes in the way that advertisers spend in the us- when there s midterm elections, l because there s obviously a loti of political advertising - running, which then means there s not as much space| for some of the other ads. that kind of can - push up prices, but then when that demand goes away, the prices go down. and the last election cycle that we had in the us - was purely during covid, - whereas this was the first time there was an election when it was the presidential election. this was the first election i cycle where we were in this new world, where somej of the advertising spend that had sort of gone away. when everyone was working from home and sort of| staying at home during lockdown has come back. and that has had an impact on digita
going on, and that actually - impacts the distribution of some of our content, because most of our audience is reaching us through - social media platforms, who - in many ways dialled down some of the news distribution - because they were worried about fake news and things like that. there s changes in the way that advertisers spend in the us- when there s midterm elections, l because there s obviously a loti of political advertising - running, which then means there s not as much space| for some of the other ads. that kind of can - push up prices, but then when that demand goes away, the prices go down. and the last election cycle that we had in the us - was purely during covid, - whereas this was the first time there was an election when it was the presidential election. this was the first election i cycle where we were in this new world, where somej of the advertising spend lockdown has come back. and that has had an impact
in many ways dialled down some of the news distribution - because they were worried about fake news and things like that. there s changes in the way that advertisers spend in the us- when there s midterm elections, l because there s obviously a loti of political advertising - running, which then means there s not as much space| for some of the other ads. that kind of can - push up prices, but then when that demand goes away, the prices go down. and the last election cycle that we had in the us - was purely during covid, - whereas this was the first time there was an election when it was the presidential election. this was the first election i cycle where we were in this new world, where somej of the advertising spend that had sort of gone away. when everyone was working from home and sort of| staying at home during lockdown has come back. and that has had an impact on digital first businesses like mine. but then. anyways, i m saying, - lot of different things were impacting on w
going on, and that actually - impacts the distribution of some of our content, because most of our audience is reaching us through - social media platforms, who - in many ways dialled down some of the news distribution - because they were worried about fake news and things like that. there s changes in the way that advertisers spend in the us- when there s midterm elections, l because there s obviously a loti of political advertising - running, which then means there s not as much spacej for some of the other ads. that kind of can - push up prices, but then when that demand goes away, the prices go down. and the last election cycle that we had in the us - was purely during covid, - whereas this was the first time there was an election when it was the presidential election. this was the first election i cycle where we were in this new world, where somej of the advertising spend that had sort of gone away. when everyone was working from home and sort of| staying at home during lockd