you brought along a friend. our a team brain. it sounds like that would be the case. you see somebody smoking in a movie. if you re a smoker, that makes me want a cigarette. what s going on in the brain? as you were saying before we came on, it s all pattern behavior. it s a subliminal message. if you see somebody eat, you want to eat. if you see somebody smoking in the 1950 s, carrie grant and everybody was smoking in films, it reinforces smokers for smoking. the way it works, there s something up top here called the pareital lobe of the brain. it tells you to do the same thing yourself. it s reinforcing you and you know what? in the study of the journal of neuroscience, it only works than people who are already smokers. if you re a smoker and you see somebody else smoking, you want to lift that cigarette up to your mouth. all right. i guess smokers, if you re trying to quit, should not watch movies where people are smoking. exactly right. it reinforces you doing the bad beh