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In what represents a “seismic shift” in direction for the Solomon Islands destination marketing, the Solomon Islands Visitors Bureau has today unveiled its new look “Solomon Is.” branding.
A key component of the new branding sees the Solomon Islands Visitors Bureau being renamed “Tourism Solomons” with the NTO’s familiar sun, island and sea logo replaced with a new logo featuring an iconic Solomon Islands’ dugout canoe.
Underlining the importance tourism holds as a key economic driver for the country, Solomon Islands prime minister, the Hon. Rick Hou personally stepped in to unveil the new look branding and logo at an event held in Honiara’s Solomon Kitano Mendana Hotel.