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13:01 | Lima, Jun. 17. Before the pandemic, tourism was the third-largest economic sector in Peru after mining and agro-industry. Now, although it is severely affected, there is a glimmer of hope thanks to the Volver a Viajar (Travel Again) campaign promoted by the Government.
The tourism recovery is underway. People feel more confident about traveling across the country now that they have started to get vaccinated. The recently launched campaign aims to promote tourist destinations on a national scale, support formal services, and raise awareness of the importance of travel resumption in a gradual and responsible manner, as part of the sector s recovery, she said in remarks to the official gazette El Peruano.
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19:23 | Lima, May. 18. Peru has embarked on an international tourism promotion strategy at full speed with the announcement of three pieces of great news for the sector.
They include the country s participation at this year s FITUR International Tourism Trade Fair in Spain, one of the largest in the world; Peru s first place at Global Big Day, an international bird counting competition; and the launch of the international campaign Awaken to Peru, which has received a very good response.
In the case of FITUR 2021, due to be held on May 19-23, Peru s Exports and Tourism Promotion Board (PromPeru) has set up a stall to promote the country s outstanding segments, such as adventure and nature tourism, as well as culture and gastronomy.