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What is the future of Africa s e-commerce?

Olumuyiwa Olowogboyega Share this article On Friday, April 16, the TechCabal Live conversation had e-commerce in Africa as its focus. E-commerce is always an interesting topic but it is made doubly interesting by the Covid-19 pandemic. Lockdowns and social distancing have made shopping online more popular than before. In fact, during the lockdown, I bought groceries online for the first time ever.  I have always associated shopping online with big-ticket items so that was a welcome change. Away from my personal experience, there was perhaps no better person to have the e-commerce in Africa conversation with than Angela Nzioki. Angela is the CEO of Sokowatch Kenya, a startup that enables informal retailers to order products at any time via SMS or mobile app and receive free same-day delivery to their store. Sokowatch is different from the typical e-commerce company because of its focus on informal retailers. 

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