By
Dec 20, 2020
On Sunday, Dec. 20, the Korean Brand Research Institute revealed their brand reputation ranking for girl group members this December. Keep on reading to see who made the top rankings.
The Korean Brand Researched institute analyzed 90,790,154 pieces of data concerning 535 girl group members from Nov. 20 to Dec. 20. They then determined a girl group s members participation index, media index, communication index, and community index, which is then added together to determine the idol s brand reputation index. Compared to the available data of 139,856,628 concerning girl groups in Nov., it decreased by 35.09%.
The brand reputation index is created through brand data analysis which helps find the online habits of consumers and what impacts brand consumption. Through the analysis of a girl group s brand reputation, we can discover the positive and negative influences of an idol on a brand, the media s interest in them