Best Media Info: Mehta will be leading the branding and consumer-centricity division- Schbang Theta, along with its content marketing vertical| Marketing News
Amisha Gulati, Vice-President Solutions and Rohan Hukeri, Vice-President Solutions have been elevated as Executive Vice-President South-West and Executive Vice-President North-West, Schbang India, respectively, among other key elevations
Schbang adds Amisha Gulati, Sharmeen Indorewala to senior leadership team | Digital campaignindia.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignindia.in Daily Mail and Mail on Sunday newspapers.
User experience has to be at the core of every marketing function.
11 Dec, 2020 - 09:48 AM IST | By indiantelevision.com Team
NEW DELHI: The confluence of marketing and technology has reshaped how sales and promotions are done by marketers. With the infiltration of digital technologies even in the remotest corners of the world, marketers now sit on loads of data and possess the means to target their customers better. However, most of them might be missing the bus by a few miles.
Dentsu Performance Group CEO Vivek Bhargava pointed out, “There is so much information we have in the marketing world that we are not using effectively to make advertising more targeted and result-oriented. The data remains segregated in so many disparate sources and we need to connect them.”