it does, next year will be our 90th anniversary starting the softserve ice cream, the brand that invented softserve. griff: what are you doing all over new york? not just today. today, softserve day holiday. we are doing specials since thursday, at the empire state building. this weekend, today, today you can get this double cone in our shops for $3.99, limited time, we are also doing a purchase one get one free small cup or cone. you guys have one down the block here on 20th st. . douglas: any truth to the legend that years, decades ago, tom carvell was doing the ice cream truck, broke down in the summer heat and that is why the ice cream melted and got soft.