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Indians get hooked on 10-minute grocery apps, squeezing small retailers

In a middle-class suburb of Mumbai, workers at SoftBank-backed Swiggy s grocery warehouse race against time to deliver orders within 10 minutes. Their speed is tracked by the seconds on a screen that.

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Indians get hooked on 10-minute grocery apps, squeezing small retailers

India s quick commerce boom is reshaping how Indians shop, with Swiggy leading the charge in the fast-paced delivery game. The SoftBank-backed company s grocery warehouse in a middle-class suburb of Mumbai operates with precision, aiming to deliver orders within 10 minutes. Swiggy s bikers, clad in bright orange T-shirts, race against time to collect and deliver packed grocery orders, with the warehouse manager emphasizing the need for speed in the entire process.

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