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When will soft drinks sales be in growth again?

Sales of non-alcoholic drinks aren’t predicted to hit 2019 levels for another two years, one soft drinks producer has revealed. The owner of brands including Robinson’s, Pepsi Max and 7Up, Britvic unveiled its latest statistics on how the soft drinks category has performed over the past year. The Soft Drinks Review Licensed 2021 ​revealed sales were flat during January and February 2020 before falling sharply in March, when the first cases of Covid-19 hit the UK and the World Health Organisation (WHO) declaring a pandemic, before pubs were forced to close for the first time. This resulted in first quarter sales for soft drinks falling by 7.1% in value and 7.5% in volume.

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