Adelaide radio ratings: Mix 102.3 expands lead with strong performance in breakfast and drive
March 11, 2021 10:52
Mix 102.3 has expanded its lead in the Adelaide radio market, boosting its overall share by 1.3 ratings points to land on 13%.
It is the first survey for the station’s new breakfast team of Erin Phillips and Mark ‘Soda’ Soderstrom, who managed to gain 0.3 points from the last survey of 2020 to reach a 10.9% share.
Phillips and Soderstrom trailed ABC Adelaide, which achieved a sizeable share of 15.2% despite a 0.7 point drop, and FiveAA on 14.8%. Hosted by David Penberthy and Will Goodings, FiveAA – Nova’s only AM station – gained 2.6 points in breakfast.
Radio Ratings: The battle for breakfast gets real in Survey 1
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Mix 102 3 s Erin & Soda seeking new executive producer
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Commercial radio’s biggest shakeup in years: Previewing 2021’s breakfast selections
Ahead of the first radio ratings period of 2021 kicking off next week, Mumbrella s Zanda Wilson runs the rule over all the new and refreshed shows set to debut, and suggests what a successful year would look like for each offering.
January 14, 2021 11:12
After a few solid years of relatively stable breakfast offerings across most metro markets, 2021 is set to be a big refresh across Australian commercial radio, with new or refreshed lineups debuting in every city.
No less than eight new commercial breakfast shows will debut this year. Most are coming from Southern Cross Austereo (SCA), but there’ll also be new shows on Australian Radio Network (ARN) and Nine Radio.