BY
Marija Mrvosevic ON 3 May 2021 2 min read
The Association of Market and Social Research Organisations (AMSRO) announced a new name, the Australian Data and Insights Association (ADIA). The name was chosen after an extensive research and consultation process with members and key stakeholders.
ADIA president, George Zdanowicz, says, “Our research showed that clients are looking to our member organisations for insights from a wider array of data sources or turning to providers other than traditional research agencies. They are increasingly looking for technology-enabled solutions to provide insights from data.”
He added that the base elements of the social research industry are data and insights, which has been reflected in the ADIA rebrand.
AMSRO becomes Australian Data and Insight Association mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Market and social research privacy code updated miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.