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Its purpose is to be a differentiator and it is gaining ground, said marketers, who also noted that such advertising is a double-edged sword as it can harm a brand’s reputation if not done right
As a part of the mandate, the agency will manage the entire end-to-end digital strategy and planning for PJC Foundation, named after Shri Prakash Jayantilal Chauhan, Chairman of Parle AgroSocial Pill won this mandate, based on its strong creati