couples. hallmark agreed and then the online backlash began. is an to 2020? what are you thinking? please explain, we are always. the hashtag boycott hallmark and boycott hallmark channel quickly began trending on twitter as thousands of posts popped up. hallmark saw the writing on the social media wall and quickly foot again reinstating the ads the president and chief executive mike perry issuing a statement saying in part, quote, our mission is rooted in helping all people connect, celebrate traditions and the inspired to capture meaningful moments in their lives. anything that detracts from this purpose is not who we are. we are truly sorry for the hurt and disappointment this is caused so now everyone who likes hallmark s holiday movies for whatever reason it is generally