People persuaded by message in social media post, not view numbers: Study ANI | Updated: May 16, 2021 18:58 IST
Ohio [US], May 16 (ANI): The findings of a new study conducted on 819 demographically diverse American adults aged 18-35, suggest that people are more persuaded by the actual messages contained in social media posts than they are by how many others viewed the posts.
Researchers found that when people watched YouTube videos either for or against e-cigarette use, their level of persuasion wasn t directly affected by whether the video said it was viewed by more than a million people versus by fewer than 20. The study will appear in the June 2021 issue of the journal Media Psychology.
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