Zerodha CEO Nithin Kamath recently suffered a mild stroke, triggering a wave of concern and cautionary advice from doctors against following medical advice from social media influencers.
Tata Memorial Hospital doctor urges the public to not trust influencers on social media instead of visiting a doctor. Dr. Pramesh warns against following influencers without a science background.
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The Indian passenger vehicle industry has employed social media influencers, such as Maruti Suzuki, to boost sales. Influencer collaborations have had a tangible impact on sales, with a shift towards digital content during Covid. Authenticity and personalized approaches make influencer marketing effective. Industry sources say there has been a 10X increase in budgets for digital content – Insta reels/YouTube – post Covid. At the same time, the number of influencers has also increased by 15X in the last couple of years.