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A social bank has been argued as a viable solution to empower disadvantaged micro-entrepreneurs through a long-term relationship. Social banks play a critical role in alleviating poverty in subsistence marketplaces through their relationships with micro-entrepreneurs as business customers. Despite the importance of relationship quality in social banking, there is little empirical evidence of its dimensions and effects in subsistence marketplaces. Thus, a critical research question remains unanswered on relationship quality dynamics and their overall effects on financial and social outcomes. Drawing on the relationship marketing, social exchange, and self-determination theories, this study answers the research questions by conducting in-depth interviews of business customers (n =30), managers (n =20) and two cross-sectional surveys of business customers (n =200, n = 300) in a subsistence marketplace using the Grameen Bank in Bangladesh as a research context. The findings yield a third-o

Grameen bankRelationship qualitySocial bankingMicro entrepreneurshipInancial self efficacy