ABOUT REALOGY HOLDINGS CORP. Realogy (NYSE: RLGY), is moving the real estate industry to what’s next. As the leading and most integrated provider of U.S. residential real estate services encompassing franchise, brokerage, relocation, and title and settlement businesses as well as a mortgage joint venture, Realogy supported approximately 1.5 million home transactions in 2021. The […]
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Real estate veterans swap unbelievable transaction stories on a weekly basis. Showings with over 100 guests in a weekend, more than 40 offers on a home, and offers of $100,000 and moreover asking once might have felt akin to a fisherman bragging to his friends about his “big catch,” but have now become a very real and believable part of the marketplace.
With homes flying off the market, is technology still an important piece of an agent’s repertoire, or has that been replaced by good old-fashioned real estate fundamentals like masterful negotiating and marketing?
How to avoid shiny object syndrome
The answer is mixed. While it feels like technology has taken a temporary backseat in an agent’s bag of tricks, it would be foolish to think it doesn’t still hold merit in what an agent brings to the table. How are real estate companies stepping up to the plate to reimagine how their technology supports their agents? And perhaps the more important question, how are real estate