you don t have to reinvent anything. you don t have to invest that much. you already have the space. maybe you have to build it out a little bit. they partnered with people so they ve got those investors in essence. it seems really smart to me also. like it. me, too. sometimes changes in the marketplace force an owner to reinvent his business. that was the case with one manufacturer who lost his biggest clients to overseas competition. he went through some rough times, but in the end, he was happy he was forced to change. soap and water hang my heart on the line dan still shudders when he remembers the phone call that almost toppled his company. it was a shock, if you can imagine, with the phone going what just happened. i remember it being that. i remember turning to my wife and saying, you know, what are we going to do. what happened was his soap manufacturing company, shugar soapworks, lost its largest customer to a china-based competitor. we were realizing we we