We had such a strong response to our small business section last year that we’ve doubled the capacity for this year. Enjoy these thoughtfully made gifts as we shine some light on the little guys.
Three North Texas businesses that give back when ‘purpose-based’ shoppers buy gifts
Meet the women who run Oluna, OuiPlease and Soap Hope.
OuiPlease is a luxury subscription service that encourages customers to reuse their boxes to send needed supplies to Genesis Women s Shelter.(Nitashia Johnson / Nitashia Johnson/Special Contrib)
Shoppers are increasingly looking for more from their gift-buying than simply finding the best deal. They want their purchases to stand for something.
The National Retail Federation calls them “purpose-based consumers” because they buy products that align with their personal values. NRF and the IBM Institute for Business Value surveyed 18,980 consumers in 29 countries and found that 40% of shoppers are purpose-based.