Feb 9, 2021
SPONSOR
Vail Resorts, the leading global mountain resort operator, has announced renewals of strategic partnerships with eight iconic and innovative companies including PepsiCo, GMC, and Helly Hansen as well as a new partnership with the premier sports equipment shipping service Luggage Forward. With the 2020/21 ski season underway, these brands will help provide an enhanced experience for skiers and riders headed to the mountains this winter.
“Each of our corporate partners offer a wide variety of unique products and services, but one thing they have in common is their commitment to help deliver on Vail Resorts’ mission to create the Experience of a Lifetime for our guests,” said Kirsten Lynch, EVP and chief marketing officer at Vail Resorts. “This year things may look somewhat different due to updated safety protocols at our resorts, but the joy that comes with skiing and riding remains the same. We’re looking forward to a successful season, made even bett