Big Tech sees social commerce as the future of online retail
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Big Tech sees social commerce as the future of online retailBy Sheila Dang & Nivedita Balu, Reuters
Last Updated: Jul 30, 2021, 10:51 AM IST
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Synopsis
Led by Facebook and its Instagram and WhatsApp subsidiaries, social media platforms from YouTube to SnapChat and Twitter are investing heavily in shopping features to drive revenue growth.
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Led by Facebook Inc., social media platforms from Alphabet Inc. s YouTube to Snap Inc. and Twitter Inc. are investing heavily in shopping features to drive revenue growth, a major theme that emerged during second-quarter results over the past week.
From Facebook to Twitter, big tech sees social commerce driving sales growth
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Tech giants see social commerce as the future of online retail
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From Facebook to Twitter, Big Tech sees social commerce driving sales growth
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