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This is the digital tool driving a 94% higher conversion rate By Imogen Bailey | 28 June 2021 Snapchat has revealed the key Australian findings from its comprehensive report into augmented reality (AR) experiences and their impact on brands.  The research comes as more fashion brands, including Michael Hill and P.E Nation, experiment with AR try-on experiences.  The report found that interacting with products that have AR experiences leads to a 94% higher conversion rate, as individuals can better assess and feel connected with brands. Meanwhile, brands are 40% more likely to be considered if they have a branded AR experience, while consumers who view AR as a social activity are 20% more likely to purchase products from the brand. 

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