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Castello del Poggio Set to Reach One-million Case Benchmark in 2021, Launches Innovative New Packaging
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Castello del Poggio, an Impact “Hot Brand” for the last five years and a 2020 Beverage Dynamics “Established Growth Brand,” is undergoing a major packaging change as the Zonin-owned property in Piedmont prepares to hit the million-case mark in the U.S. in 2021 AVENTURA, Fla. (PRWEB) February 02, 2021 U.S. consumers can expect to see the newly packaged wines starting this month, with the roll-out to continue through April.
“2020 depletions were up 30% over the previous year,” reports Shawn Balzano, National Sales Director at 1821 Fine Wine & Spirits, the Zonin family’s U.S. import arm. The Castello del Poggio line-up includes America’s favorite Italian Moscato, a DOCG Moscato d’Asti, a new delle Venezie DOC Pinot Grigio, an Extra Dry Prosecco, a Rosé, and two red blends: “Smoot
50 wonderful reasons to rediscover America – one for every state
We ve found an American adventure for everyone to mark the changing of the guard in Washington DC
America is full of epic trips
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And so America has entered a new moment. After months of uncertainty and several weeks of (how shall we put it?) turbulence, a page has been turned, a fresh chapter begun.
Will the USA’s politics be less abrasive as a result of this changing of the guard? Perhaps. Will it be suddenly more attractive as a destination? No, not exactly. Because, while the events of recent history: the fractious discourse, the riot in Washington DC, the government by social media, have not painted the nation in the most appealing light, it takes a lot to dim the lustre of a country that, in terms of holidays, is an epic playground.