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Pringles x The Caviar Co Collaboration 2024: A Match Made In Culinary Heaven

Gen Z are fuelling a surge in caviar as sales soar 76% after taking bumps of luxury food became a TikTok trend

Sales of sturgeon roe are up 74 per cent since 2020 globally, according to 360 Research, with British teenagers and those in their early twenties driving the trend.

Pringles New Collab With The Caviar Co Is the Ultimate High-Low Holiday Treat

The Caviar Co. Scouted selects products independently. If you purchase something from our posts, we may earn a small commission.It’s official: fashion’s enduring ‘quiet luxury’ movement has made its way into the culinary zeitgeist courtesy of Pringles’ latest collab with The Caviar Co. (and, largely, to this viral TikTok trend). Frankly, the partnership is a match made in foodie heaven—it’s the perfect high-low treat for caviar novices and caviar snobs alike. The Caviar Co.’s M.O. is making cavi

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