Real Treat Cookies Cater to Adult Tastes and Niche Market Sales
This specialty cookie brand is using Instagramable package design and organic ingredients to position itself as a premier ‘Top Shelf’ treat while finding unique channels to grow market share beyond retail.
Jun 29th, 2021
Real Treat, a small Canadian brand of organic cookies that caters to adults with its unique flavor profiles, has weathered the pandemic, won both NEXTY and sofi awards in 2021, and is poised for even more growth in 2022.
Jacqueline Day, Founder and CEO of Real Treat Kitchen Ltd., founded the company in 2014 out of her lifelong love of cookies and a belief that there was a need for an organic cookie made from ‘real’ ingredients. After having her daughter, Day said her “values around sustainability were solidified that much more,” and she was “looking for cookies that were genuinely indulgent and delicious, and aligned with my values around sustainability and organics.” But she couldn�