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How brands can go back to usual advertising tones without sounding insensitive
In the last one year, brands have either paused their product-related campaigns or kept Covid-19 as the theme of every ad. But isnât this the right time for brands to not be entirely engulfed by the current situation and talk about their product story as well? BestMediaInfo asks experts to dig deep into the matter Mumbai, May 12, 2021
The Covid-19 pandemic has not only altered brandsâ choice of mediums to reach out to people but also the tone, themes and subjects they use. Mostly trying to keep it related to Covid, brands seem to have been walking a tightrope with a fear to not be perceived as insensitive.
Brands may go slow on non-IPL ad spend as Covid-19 restrictions threaten supply chain and consumer sentiment
The countryâs leading advertisers are on the wait-and-watch mode as state-wise curfews may hit the overall consumer sentiment. Some brands are worried that the restrictions may even impact their supply chain Mumbai, April 16, 2021
As more and more states put in place lockdown-like restrictions to curb the spread of the Covid-19 pandemicâs second wave, brands are going back to the drawing board to revisit their media spend strategy for the ongoing quarter.Â
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As consumer demand was getting back on track in February and March, several brands had prepared ambitious media plans to make the most of the increasing consumption. However, with the rise in Covid-19 cases and the implementation of lockdown-like restrictions by the governments, the overall demand is likely to be dampened.Â
A good sleep cycle ensures optimal health, so monitoring how you sleep and practicing proper sleeping habits is essential for a healthy and fulfilling life. There are many adverse effects to improper sleep: Harvard Medical School found a strong link between depression and insomnia; one out of five Americans have obstructive sleep apnea; and an NCBI report also speaks of the elevated cardiovascular disease and type 2 diabetes mellitus risk observed in South Asian population and the potential of sleep interventions to minimize this disparity.
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During sleep, our bodies repair themselves having a healing effect on our psychological processes as well. According to the Harvard Medical School, there are more than 70 types of sleep disorders with the most familiar being insomnia, obstructive sleep apnea, and narcolepsy.