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This second campaign features seven Canadian women who, through their cultural backgrounds and commitments, contribute to the richness and collective history of our society.
MONTREAL, May 20, 2021 /CNW Telbec/ - The
Reitmans brand, the inclusive destination for all Canadian women looking to update their wardrobe, is highlighting Canada s cultural diversity with its new Diversity is the Fabric of Canada campaign. Created in collaboration with agency
Cossette, the campaign features seven inspiring Canadian women from diverse fields such as arts, sports, fashion, media and entertainment. In an effort to celebrate diversity with a powerful symbol, the brand paid homage to the national anthem with a creative and contemporary twist. The campaign was also adapted in Punjabi, Mandarin and Cantonese by Toronto-based agency