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Book Capsules, February 2024

The Communication Code by Jeremie Kubicek and Steve Cockram and The Great Remobilization by Olaf Groth, Mark Esposito, and Terence Tse

The threat of persuasive AI

By Mark Esposito, Josh Entsminger and Terence TseLONDON What does it take to change a person’s mind? As generative artificial intelligence becomes more embedded in customer-facing systems, think of human-like phone calls or online chatbots, it is an ethical question that needs to be addressed widely.

The threat of persuasive AI

By Mark Esposito, Josh Entsminger and Terence TseLONDON What does it take to change a person’s mind? As generative artificial intelligence becomes more embedded in customer-facing systems, think of human-like phone calls or online chatbots, it is an ethical question that needs to be addressed widely.

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