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Interestingly, the withdrawal of OnePlus and Realme comes at a time when TV sales are witnessing robust growth, fuelled by the ongoing cricket World Cup where India are the favourites. Also, the festive season is currently on, and sales of electronics such as TVs are on an upswing.
Anshika Jain, Senior Research Analyst at Counterpoint Research India said, OnePlus took the third spot for the very first time with 123 per cent YoY growth in the first half of 2022 driven by the continued popularity of its affordable Y series, better product features, and strong marketing efforts.
Despite declining smart TV shipments, pockets of growth remained among emerging markets, fueling growth for young brands like Xiaomi and TCL, the report highlighted.