Intelligent and active labels could revolutionize food communication Consumers could have a direct line to food producers through the use of ‘smart labeling,’ which would increase trust, according to new research.
The EIT Food-funded Smart Tags project is working with consumers, producers and retailers to develop smart labeling similar to QR codes. These active labels will allow shoppers to get rapid and better information about food and drinks they consume.
Smart tags will enable consumers and other stakeholders of these innovative supply chains to exchange and collect information at pre-purchase and post-purchase levels on different aspects of food and drink products such as whether the product in the package is spoiled, its freshness, temperature in the package, appropriateness for personal diet, sustainability, origin, potential allergens, recipes, and storage instructions.
Smart labelling to provide consumers with direct line with farmers
23 December 2020 |
The project is looking at innovative packaging that could be adopted along different food and supply chains
Consumers could have a direct line to food producers through the use of ‘smart labelling’ which would increase trust, according to new research.
The Smart Tags project is working with consumers, farmers and retailers to develop smart labelling similar to QR codes.
These active and intelligent labels will allow shoppers to get rapid and better information about food and drinks they consume.
Smart tags will enable consumers of these innovative supply chains to exchange and collect information at pre-purchase and post-purchase levels on different aspects of food and drink products.
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Intelligent and active labels could ‘revolutionise food communication’ Smart labels that use state of the art technology to give shoppers a host of new information about products could create a direct line of communication between consumers and producers and help foster a new era of trust between them, according to a new research project.
The Smart Tags project, funded by the EIT Food innovation initiative and coordinated by the VTT Technical Research Centre of Finland, is looking at innovative packaging that could be adopted along different food and supply chains.
The EIT Food-funded project is working with consumers, producers and retailers to develop smart labelling similar to QR codes. It consists of research partners, food industry and technology developers from all over Europe. The partners are the University of Reading (UK), University of Warsaw (Poland), KU Leuven (Belgium), Matis (Iceland), AZTI (Spain), DouxMatok (Israel) and Maspex Group