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How Paid Search Is Evolving: 4 Trends To Look Out For

Paid search is arguably the most knowledge-rich, mature digital marketing channel. It also moves fast, and can be hard for non-experts to keep track of. For The Drum’s Deep Dive into Digital Advertising, Rebecca Wilkes of performance marketing agency Summit Media looks into four trends for the year ahead and what marketers can do about them.

Google Adds New Elements to its Performance Max Campaigns

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