The facts and figures behind own-label grocery s incredible growth thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.
Asda's new Just Essentials product line is aimed at helping those on the lowest-income shop amid the cost of living criss - but not everyone is on board.
Mother-of-one Chelsea Freer, from Middlesbrough, spotted the fish eggs as she served up the 75p fish fingers for her two-year-old son - and said she d never buy them again.
Asda extends Blue Light Card discount for NHS and emergency services workers chroniclelive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from chroniclelive.co.uk Daily Mail and Mail on Sunday newspapers.