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German Supermarket METRO Experiments with Dynamic Pricing via Supplier Wasteless

Using smart packaging to track expiration dates on fresh foods, METRO is able to reduce the price associated with a product as the expiration date approaches. Consumers expecting to eat the food immediately get a price break, while others pay full price.

Metro- Reduced prices for products with a near expiration date – ISN MAGAZINE

Metro- Reduced prices for products with a near expiration date – ISN MAGAZINE
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Smart Packaging Provides a Glimpse into the Ongoing Industrial Revolution

The AIPIA World Congress proved smart packaging holds promise for brand objectives like traceability, recyclability, consumer engagement, food waste reduction, and supply chain logistics. Ban tech suppliers band together to deliver total solutions?

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