Collecting data effectively and using it intelligently can have a transformational effect on hospitality businesses.
A huge advantage to businesses that take a digital approach is the amount of customer data at their disposal that provides them with vital insight into their customers’ purchasing habits and helps them target them more effectively with marketing campaigns.
Prask Sutton, founder and CEO at Wi5 says the huge amount of data collected by mobile payment systems alone is already being used by operators to great effect. “Even something as basic as seeing which popular things are ordered together can help operators increase average transaction values by offering add-ons and creating offers,” she says.
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LEON offers UK s first carbon-neutral burger and fry range
The business it aims to reach net zero by 2030
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Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice Fast food brand LEON has become the first to serve a carbon-neutral burger and fries range in its restaurants.
Launching as part of a new menu the carbon neutral items will make it easier for guests to learn more about the environmental impact of their food choices and choose options which lower their own personal carbon footprint.
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