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As UGC gets a pandemic bump, brands need to leverage customer content now Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Chris Wood on May 7, 2021 at 9:39 am More Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For example, Canadian manufacturer Calego, maker of iFLY luggage and accessories, has leveraged UGC to help it sell over 250 million face masks during the pandemic. Their success in capturing and distributing customer reviews has also resulted in them selling approximately 8 million iFLY Smart Kits low-cost bundles containing rubber gloves, wipes and other items that aid in the safety and comfort of air travelers.

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